The letters on a perfume bottle tell you how strong it is. Understanding perfume concentration helps you choose the right fragrance for longevity, budget and occasion.
Parfum or extrait de parfum
The highest concentration, usually 20 to 40 percent fragrance oil. Rich, smooth and very long lasting. Best for special occasions and anyone who wants maximum performance.
Eau de parfum (EDP)
About 15 to 20 percent fragrance oil. Strong, long lasting and versatile, the best all round choice for most people. Most Ghani Fragrances sprays, including Imperial Valley and Miss Dior, are made for EDP level performance.
Eau de toilette (EDT)
About 5 to 15 percent fragrance oil. Lighter and fresher, usually lasting 3 to 5 hours. Good for casual wear.
Eau de cologne (EDC)
About 2 to 5 percent fragrance oil. Very light and refreshing, fading within a couple of hours.
Where does attar fit?
Attar is pure perfume oil with no alcohol, which makes it more concentrated than any spray. Try Musk Ul Hind Attar or Oud Mood Attar for incredible longevity.
Which concentration should you buy?
For long lasting daily wear, choose EDP. For special nights, choose extrait. For alcohol free and maximum longevity, choose attar.
Frequently asked questions
Is EDP better than EDT?
EDP lasts longer and smells richer, so it is usually better value for daily wear.
Which concentration lasts the longest?
Attar and extrait de parfum last the longest, followed by EDP.
Is a higher concentration always better?
Not always. Fresh scents in EDT can be perfect for hot weather.
Notes at a glance
Imperial Valley by Ghani Fragrances
- Top notes: Rich spices and exotic citrus
- Heart notes: Woody notes with a subtle floral touch
- Base notes: Warm Amber, Musk and Oud
- Longevity: All day, high-concentration perfume
- Sizes: 30 ml, 50 ml, 100 ml · from Rs 3,000
Miss Dior by Ghani Fragrances
- Top notes: Bright Calabrian/Sicilian Bergamot and delicate Sweet Pea
- Heart notes: Newly blossomed Peony and luxurious Damascus Rose
- Base notes: Smooth White Musks and subtle White Cedarwood
- Longevity: Soft, close-to-skin trail that stays polite all day
- Sizes: 30 ml, 50 ml, 100 ml · from Rs 1,500
Musk Ul Hind by Ghani Fragrances
- Top notes: Crisp Bergamot, Lemon and sweet Blackcurrant
- Heart notes: Creamy Sandalwood, glowing Amber and authentic Agarwood (Oud)
- Base notes: Pure Musk, warm Cinnamon, sweet Vanilla and a subtle touch of Soft Rose
- Longevity: Lasts all day as a concentrated oil (no alcohol, so it fades slowly)
- Sizes: 3 ml, 6 ml, 8 ml, 12 ml, 24 ml · from Rs 400
Oud Mood by Ghani Fragrances
- Top notes: Golden Saffron and rich Oriental Spices
- Heart notes: Authentic Oud (Agarwood), glowing Amber and creamy Sandalwood
- Base notes: Sweet Vanilla, clean Musk and subtle Smoke
- Longevity: All day as a concentrated oil, sits close to the skin
- Sizes: 3 ml, 6 ml, 8 ml, 12 ml, 24 ml · from Rs 300
Shop long lasting perfumes and attars.
